--- title: "Facebook Ads Agency: Meta & Instagram Ads | Adsflow" description: "Meta Ads agency running data-driven Facebook and Instagram campaigns: tested creatives, reliable tracking and continuous optimization to win new customers." url: https://soufiane.rigodolo.com/en/services/meta-ads/ language: en last_updated: 2026-09-24T17:33:11+00:00 translations: fr-FR: https://soufiane.rigodolo.com/services/meta-ads/index.md zh-Hans: https://soufiane.rigodolo.com/zh/services/meta-ads/index.md site: Adsflow (https://soufiane.rigodolo.com/llms.txt) --- # Meta Ads agency: Facebook & Instagram ads that actually sell As a Facebook Ads and Meta Ads agency, we run your Facebook and Instagram advertising end to end. On these platforms, your customers aren’t searching for you — they’re scrolling. Stopping them takes a creative that hooks in one second, targeting that lets the algorithm do its job, and tracking that feeds it the right signals. That’s exactly what we build. [Book a free audit](https://soufiane.rigodolo.com/en/contact/) [Schedule a call](https://calendly.com/adsflowcall/call) - Full-funnel strategy - Creative tested continuously - Pixel + Conversions API ## Meta Ads or Google Ads: create demand or capture it? Google Ads captures demand that already exists: someone types their need, your ad answers it. Meta Ads creates demand: it puts your offer in front of people who weren’t looking for it yet, but who look just like your best customers. The two work together — Meta fills the top of the funnel, Google harvests the searches it generates. Google Ads vs Meta Ads comparison | | Google Ads | Meta Ads | | --- | --- | --- | | Intent | Active: the prospect is looking for a solution | Latent: the prospect discovers your offer | | Main lever | Keywords, bids, ad relevance | Creative and conversion-signal quality | | Best for | Services, emergencies, B2B, considered purchases | Visual products, e-commerce, new offers, impulse buys | | Cost per click | Higher, justified by intent | Usually lower, intent still to be built | | Formats | Text ads, Shopping, YouTube video | Reels, Stories, short videos, carousels, UGC | | Pace | Fast results when demand exists | Ramps up as creative tests pay off | ### Our rule of thumb If your customers are already searching for you, start with Google Ads. If you need to introduce your offer, start with Meta. In most cases, running both is the most profitable setup. [See our Google Ads service](https://soufiane.rigodolo.com/en/services/google-ads/) ## Facebook Ads agency: everything it takes to run profitable Facebook & Instagram campaigns Strategy, creative, tracking, audiences, testing and reporting: one team, one goal — your cost of acquisition. ### Full-funnel strategy Prospecting, consideration, retargeting: every stage gets its own audience, message and budget. You don’t ask a stranger to buy on first contact. ### Scroll-stopping creative UGC, short videos, Reels, carousels, statics: hooks built for the first three seconds, delivered in 9:16, 4:5 and 1:1. ### Pixel + Conversions API Browser-side and server-side tracking, event deduplication, optimized match quality: the algorithm finally gets reliable data. ### Audiences that convert Custom audiences (visitors, customers, engaged users), lookalikes built on your best customers, and broad targeting once the algorithm has enough signal. ### Structured creative testing A protocol, not gut feeling: concepts, hooks and formats tested methodically. Winners get scaled, losers get cut. ### Transparent reporting 24/7 dashboard and a monthly review: cost per lead, cost of acquisition, ROAS — the numbers that actually matter, no vanity metrics. ## A full-funnel strategy, from first glance to purchase High-performing Meta accounts don’t rely on one magic campaign — they rely on an architecture where every stage feeds the next. ### Prospecting Get discovered - **Audiences**: Broad targeting, customer lookalikes, interests - **Formats**: UGC, Reels, short videos with strong hooks - **Goal**: Reach new qualified prospects and create demand ### Consideration Build conviction - **Audiences**: People who watched your videos, visited your site or engaged with your pages - **Formats**: Carousels, demos, customer reviews, video FAQs - **Goal**: Remove objections and build trust ### Retargeting Convert - **Audiences**: Key-page visitors, abandoned carts, unconverted leads - **Formats**: Offer, social proof, dynamic catalog - **Goal**: Turn interest into a purchase or an inquiry Budget allocation depends on your maturity: a new brand invests more in prospecting, a high-traffic site more in retargeting. ## On Meta, the creative is the targeting Now that Meta’s algorithm finds the right people on its own, creative is what makes the difference: it tells the algorithm who to talk to. A great hook changes the whole economics of a campaign; a tired creative makes it drift within weeks. Hence a steady flow of new concepts, tested with method. - **UGC & testimonials**: authentic content, shot the way your customers would - **Short videos and Reels** in 9:16, captioned, with the hook in the first 3 seconds - **Carousels**: products, before/after, comparisons, step-by-step - **High-contrast statics** for Feed and Stories - **Regular refreshes** to prevent ad fatigue ## Pixel + Conversions API: reliable data for the algorithm Since iOS 14.5 — plus ad blockers and cookie restrictions — the Pixel alone misses part of your conversions. The [Conversions API (CAPI)](https://developers.facebook.com/docs/marketing-api/conversions-api) sends events straight from your server: Meta sees more conversions, attributes them better and optimizes your campaigns faster. - Meta Pixel and Conversions API running side by side - Event deduplication (event_id) so nothing is counted twice - Key events: ViewContent, AddToCart, Lead, Purchase with value - Optimized event match quality - Consent and GDPR compliance ## How we launch your Facebook & Instagram campaigns Five steps, one guiding rule: never raise a budget without proof the campaign is profitable. 1. **Audit & diagnosis** — We review your ad account, tracking, creative and margins. Starting from scratch? We study your market and your competitors’ ads. 2. **Strategy & creative plan** — Full-funnel architecture, audiences, budget, and a first batch of creative angles to test. 3. **Tracking** — Pixel and Conversions API installed and verified, events and custom conversions configured. 4. **Launch & testing** — Go live, run structured concept and hook tests, and read results once the learning phase is over. 5. **Scale & iterate** — Gradual budget increases on winners, fresh creative, a monthly review and shared decisions. ## For brands with something worth showing Meta Ads shines whenever your offer can be understood in one image or a few seconds of video — or whenever you need to reach people before they start searching. ### E-commerce & DTC brands Dynamic catalog ads, abandoned-cart retargeting, product launches. ### Beauty, wellness & hospitality Visual offers that sell on sight, shown to the right people in your area. ### Schools, coaches & events Fill classes, sessions, workshops and venues, date after date. ### Local services Quote requests generated with Meta instant forms, alongside Google Ads. ### B2B & high-ticket offers Lead magnets, webinars and qualified bookings for longer sales cycles. ### Mobile apps App install campaigns, in sync with our [iOS app development](https://soufiane.rigodolo.com/en/services/ios-app-development/) service. ## How much does a Meta Ads agency cost? Our advertising plans start at **€750 per month plus setup**. For Meta Ads, the final price mainly depends on how much creative we produce and how many campaigns we run — we’ll quote it precisely after your free audit. Media spend is paid directly to Meta, from your own ad account. - Initial 3-month commitment, then no lock-in - You keep ownership of the account, Pixel and audiences - Direct access to your specialist — no salespeople [Book a free audit](https://soufiane.rigodolo.com/en/contact/) [See our plans](https://soufiane.rigodolo.com/en/#pricing) Meta Ads management from €750 per month, plus setup Strategy, tracking, audiences, testing and reporting. Final quote depends on creative volume. ## Direct access to the experts Soufiane Mabrouki, founder of Adsflow. No salespeople, no middlemen: you deal directly with the team running your campaigns, and every decision is explained to you. [Meet Adsflow’s founder](https://soufiane.rigodolo.com/en/about/) ## Meta advertising: your questions answered ### Meta Ads or Facebook Ads: what’s the difference? None in substance: Meta Ads is the new name for the Facebook Ads platform. A single campaign can run across Facebook, Instagram, Messenger and the Audience Network, all from Meta Ads Manager. ### What budget do I need for Facebook and Instagram ads? It depends on your cost per conversion. Meta recommends that an ad set reach roughly 50 conversions per week to exit the [learning phase](https://www.facebook.com/business/help/112167992830700), so the budget must be large enough to feed the algorithm without being spread across too many campaigns. We size it with you during the free audit, based on your margins and goals. ### How long does it take for Meta Ads to deliver results? Early signals show up within days. Then expect about a week of learning phase per ad set, followed by two to four weeks of creative testing to identify winning concepts. That’s when budget can be scaled profitably. ### Who produces the ad creative? We define the angles, write the hooks and scripts, and design the visuals and edits. For UGC, we write the creator briefs and scripts; you can also hand us your own footage, product photos and customer reviews. The goal: a steady flow of fresh creative to test, so ads never go stale. ### Should I choose Meta Ads or Google Ads? Google Ads captures existing demand, so it’s the right choice when customers already search for your service. Meta Ads creates demand, so it’s the right choice for visual products, new offers or impulse purchases. For most businesses, combining both is the most profitable: Meta introduces, Google harvests the searches that follow. ### Why set up the Meta Conversions API? Because the browser-side Pixel alone no longer sees every conversion: ad blockers, iOS restrictions and cookie limits hide part of them. The Conversions API sends events from your server; paired with the Pixel and deduplication, it gives Meta more complete data, which improves attribution and campaign optimization. ### Who owns the ad account and audiences? You do. The ad account, Pixel, audiences and data stay in your Meta business portfolio. We work in it through partner access, which you can revoke at any time. ## Meta Ads brings reach. The rest converts it. Pair Meta Ads with Google search and a site built to convert — that’s where the system becomes profitable. ### [Google Ads](https://soufiane.rigodolo.com/en/services/google-ads/) Search, Performance Max and local: capture demand the moment it appears. Learn more ### [Web design](https://soufiane.rigodolo.com/en/services/web-design/) Fast WordPress sites built to convert your paid traffic. Learn more ### [iOS apps](https://soufiane.rigodolo.com/en/services/ios-app-development/) Native iPhone apps, designed and shipped to the App Store. Learn more [See all our services](https://soufiane.rigodolo.com/en/services/) Limited spots each month ## Ready to make your ads sell? This call is free and comes with no strings attached. At worst, you’ll walk away with clear advice on what to do next. [Book an audit](https://soufiane.rigodolo.com/en/contact/) [Schedule a call](https://calendly.com/adsflowcall/call) [WhatsApp](https://wa.me/message/TQQLIR7JWHVMG1) - **4.7/5** on Google - **100+** businesses supported - A Google Ads expert, **not a salesperson**